The creation of authentic and virtuous sociability
The creative capital of “savoir faire”
The relationship with the earth
The attention to environment, biodiversity and sustainability
A slower, more natural way to live
Being adamant about the concept of collective sharing, we asked each designer to draw a letter of an alphabet that we named the “Alfabeto Del Gusto” (Taste alphabet).
A great deal of effort was invested in terms of continuously experimenting which in the end resulted in the creation of the entire typographic identity of the project. It was an open worksite, intentionally imperfect and incomplete, alive.